All CineForm products on Windows record (capture) into either AVI or MOV files. As a general rule if you are using a Windows workflow you'll want to capture into CineForm AVI files and for a MacOS workflow you'll want to use the MOV wrapper.
UPDATE: Adobe has now integrated the GoPro CineForm codec into their current versions of their Creative Cloud products. Their implementation uses QuickTime (MOV) files so if you plan on using Adobe products, you should use the MOV wrapper. This enables a seamless cross-platform workflow.